- motivation
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1. [uncountable] eagerness and willingness to do something without needing to be told or forced to do it:
• Some of the workers seem to lack motivation.
2. [countable] the reason why you want to do something:motivation for• What was your motivation for becoming a salesman?
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motivation UK US /ˌməʊtɪˈveɪʃən/ noun► [U] enthusiasm for doing something: »Many staff lack motivation and are resistant to change.
► [C] the need or reason for doing something: a motivation for sth »A major motivation for his later career was to secure a regular financial income.
a motivation behind sth »The motivation behind the decision was the desire to cut costs.
»the chief/main/primary motivation
Financial and business terms. 2012.